Up until this point in my life, something was missing... And after some massive brain-wrecking overthinking I decided to combine my love for psychology with my true calling (creativity) and in the name of the reason I created the Itch. Its whole point can be summed up in: ""Fighting toxic positivity with realism!". I'll be fighting it with posters, t-shirts, stickers... and all to a noble end – to make the world a better place.